Rank is the bid

Bidding

• Whole US dollars, $1 minimum, $1 steps.
• The board resets to empty at the top of every UTC hour. Rank is determined by the active bid amount (highest bid on top).
• All listings expire and drop off the board at the end of the hour. Bidding starts fresh every hour.
• A bid below first place lands at whatever rank that amount can buy during the active hour. Highest bidder at the end of the hour wins.
• To raise your existing listing within the active hour, enter the same URL or @handle and pay the difference to your current bid.
• Only the visitor who first paid a listing during the current hour can raise it before it expires.

Page-one takeover

Takeover is a three-hour lock on the first page. It sits in front of the ranked list instead of replacing it. Only one can run at a time.

• The price is a falling auction. Right after a takeover ends — or if none has run yet — it costs four times current first place.
• Over the next 24 hours that price slides down to just above first place (1.2×).
• Then it sits there until someone buys. A new first-place bid raises the whole curve.
• If a takeover payment arrives while another is still live, it does not steal the slot.

Identity and clicks

• Use a public URL or an X handle. Invite links are rejected. Query strings are stripped.
• Two apps on the same host stay separate. Paths do not share a bid.
• Clicks leave through a sponsored outbound and are counted on the board.

Refunds

• A refund lowers that listing’s balance. We do not invent a new number.
• A listing refunded to zero leaves the board. Someone else can then bid that identity.
• A full refund on a takeover ends the lease early.